QR codes are like the web page of information that we had back in the mid 90's. Everybody is talking about it yet nobody can call it a killer app. This is mainly because QR codes are perhaps used ineffectively in marketing campaigns.
Quite simply, if you expect people to run behind a bus or hold a magazine page straight to capture the QR code which then links to a marketing video, then the marketer has quite literally missed the bus. Instead, you might as well have a tiny URL for the mobile user to link to the video. There is nothing exciting to a user about scanning QR codes to see a video commercial.
What marketers should strive to do is to have a strategy to engage the mobile device user in ways that would make the QR code an effective marketing tool.
Tap here for an interesting article --> Are marketers killing consumer enthusiasm for QR codes?
Quite simply, if you expect people to run behind a bus or hold a magazine page straight to capture the QR code which then links to a marketing video, then the marketer has quite literally missed the bus. Instead, you might as well have a tiny URL for the mobile user to link to the video. There is nothing exciting to a user about scanning QR codes to see a video commercial.
What marketers should strive to do is to have a strategy to engage the mobile device user in ways that would make the QR code an effective marketing tool.
Tap here for an interesting article --> Are marketers killing consumer enthusiasm for QR codes?
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